Professional Custom Haircolor
Professional Haircolor.
Personalized for You.
Your custom formula is created specifically for your hair using AI analysis and reviewed by licensed professional colorists before it is prepared.
Choose Your Collection
Find the formula made for your hair.
Every formula is personalized to you. Start by choosing the result you're after.
Root Touch-Up
Seamless root coverage. Rich, even, salon-quality color at the regrowth line.
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Grey Blend
Naturally blend greys. Perfect for first signs of grey. Soft grow-out. Lower maintenance.
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Gloss Refresh
Refresh faded color. Restore shine. Neutralize brassiness. Enhance your natural silver.
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Full Color
Root touch-up + gloss/toner bundle. Full color refresh in one kit. $89 + shipping.
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Coming SoonMen's Collection
Natural grey reduction. Hair. Beard. Hair & Beard.
Coming SoonHow It Works
Three simple steps.
Upload your photos.
Front, left, right, and top. We start analyzing your hair immediately.
Choose your desired result.
Pick a collection and the look you want. The questions adapt to you.
Receive your custom formula.
A licensed colorist reviews your formula before it is prepared for you.
Why We're Different
Not a box color. Your formula.
Traditional Box Color
- One-size-fits-all shades
- Mass produced
- No professional review
- Generic instructions
Haircolor Drop
- Formula made specifically for you
- Reviewed by licensed colorists
- Prepared to order
- Personalized application instructions